Rainbow Road Series Board Books
Make Believe Ideas LTD, of New York
Product Images
Recalled Animal Counting Book
Recalled Dinosaur's First Words Book
Recalled Old MacDonald Had a Farm Book
Recalled There Was an Old Lady Who Swallowed a Fly Book
Recalled Things that Go! Book
Recalled Unicorn's Colors Books
Recalled Where's My Bottom? Book
Recalled Rainbow Road Book Box
Why is it being recalled? (Hazard)
The plastic binding rings can detach from the books, posing a choking hazard to young children.
What should I do? (Remedy)
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Consumer Contact
Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.
Product Description
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Where was it sold?
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
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Quick Facts
Recall Number
23292
Impacted Units
About 260,000 (In addition, about 12,900 in Canada)
Incidents/Injuries
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
Did you buy this?
Stop using the product immediately. Check the "Remedy" section for refund or repair instructions.